Women's Health E-Commerce UI Design
Product: E-Commerce Store (Shopify)
Responsibilities: UI/UX Design, Wireframing, Prototyping
Target Audience: Customers interested in health supplements
Tools Used: Figma, Adobe CC
HB&V is a women's health and wellness brand offering carefully formulated supplements built around transparency, product quality, and customer trust.
I designed the user interface for their responsive Shopify e-commerce store, with a focus on creating a shopping experience that feels as trustworthy and considered as the products themselves. From wireframes through to high-fidelity prototypes, I mapped the full customer journey — product discovery, detail pages, and checkout flow - ensuring each step felt intuitive and confidence-inspiring.
The final design balances visual clarity with credibility, helping customers make informed purchase decisions without friction. The project was a close collaboration with a graphic designer, who created the supporting imagery and graphics.
