Product: E-Commere Store (Shopify)
Responsibilities: UI/UX Design, Wireframing, Prototyping
Target Audience: Customers interested in health supplements
Client: HB&V
Tools Used: Figma, Adobe CC
HB&V is a womens health and wellness brand focused on producing high-quality supplements designed to support everyday wellbeing. With a focus on transparency, product quality, and customer trust, HB&V offers carefully formulated products aimed at helping people feel their best.
I designed the user interface for a responsive e-commerce store built on Shopify for HB&V, a brand offering health supplements. The goal was to create a clean, trustworthy online shopping experience that communicates product benefits clearly and guides customers smoothly from browsing to purchase. I developed wireframes to define the site’s structure, created high-fidelity UI designs, and built interactive prototypes to test layout, product detail presentation, and checkout flow. The final design balances clarity, credibility, and visual appeal to support confident customer decision-making.
This project was a collaboration with graphic designer Kyle Rathbone who created supporting images and graphics.


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