Health Care Coaching and Education
Product: Marketing Sales Page
Responsibilities: UI/UX Design, Wireframing, Prototyping
Target Audience: Women with PCOS health issues
Client: Novum
Tools Used: Figma, Adobe CC
Novum provides online coaching, courses, and digital resources to support women managing PCOS. Their approach focuses on education, lifestyle guidance, and sustainable health improvements, helping women understand their bodies, build confidence, and feel supported throughout their wellness journey.
I designed the user interface and interactive prototype for a marketing sales page promoting Novum’s online health programs for women with PCOS. The purpose of the page was to communicate the value of their coaching, eBooks, and courses in a supportive, empathetic, and informative way, while guiding users toward enquiry and purchase pathways. I developed wireframes to define the content hierarchy, ensured the messaging felt clear and reassuring, and designed a visual style that balanced trust, care, and expertise. The final layout helps users understand the benefits of Novum’s approach and feel confident taking the next step in their health journey.
