Women's Health UI/UX Design
Product: Women's Health UI/UX Design
Responsibilities: UI/UX Design, Wireframing, Prototyping
Target Audience: Women managing PCOS
Client: Novum
Tools Used: Figma, Adobe CC
Novum supports women managing PCOS through online coaching, courses, and digital resources - helping them understand their bodies, build confidence, and feel supported throughout their wellness journey.
I designed the user interface and interactive prototype for a marketing sales page promoting Novum's health programs. The page needed to communicate the value of their coaching, eBooks, and courses in a way that felt empathetic and reassuring, while clearly guiding users toward enquiry and purchase.
Working from wireframes to define content hierarchy, I developed a visual style balancing trust, care, and expertise, ensuring the messaging felt as supportive as the programs themselves. The project was a close collaboration with a graphic designer who created supporting imagery and graphics.
