Training for hospitality professionals
International College for Hotel Management
The International College of Hotel Management (ICHM) is the first and currently the only Swiss Hotel Association (SHA) Hotel Management school outside of Europe. It is based in Adelaide, South Australia.
The Challenge
The International College of Hotel Management (ICHM) in Adelaide, Australia was asking for a complete redesign of their website. According to website audits, the current website displayed a "lack of emotional engagement" in both imagery and copy. Specific client requests included a "stronger focus on graduate success via pullout quotes (testimonials) and "stronger imagery of graduates in professional positions", "better use of iconography" as well as "more continuity of the print collateral and colour styling". Cleaner user pathways in regards to their course information, college information and location details were also requested.
My role as the Designer
For this project I was hired as an independent freelance designer by Adelaide advertising agency Boylen. Deliverables included high-fidelity mockups of the landing page, sub pages and overall user interface design for desktop, as well as mobile. After creating the initial user interface for the site, I was asked to deliver additional design variations and improvements to certain elements of the site such as the CTA (call to action). The final site was developed by Boylen's development team, using the design mockups and assets provided by me. We delivered a fun and engaging site all parties involved can be proud of!
