Little Aussie Directories
Little Aussie Directories (LAD) is a Western Australian business which connects local, oftentimes family-owned businesses with residents in the Perth metropolitan area through their website, magazine and newsletter. The company drives traffic to their online and offline offering by providing a large amount of useful content in a variety of categories.
Little Aussie wanted to redevelop their Community Website, one of the cornerstones of their business. The previous site was dated and made it difficult for content creators to quickly upload new articles and sales executive to add and change the details for newly booked advertisers. It was also essential for the new website to have a much improved user experience both on desktop and mobile.
Throughout this 10+ months long project I am frequently iterating on previous designs, as well as adding new features and additional layouts for new content areas not present on the previous web presence. This includes building and testing new features in separate Webflow projects – usually duplicates of the original production site – in order to avoid possible risks for the live site as much as possible. The project itself poses challenges both in terms of Webflow limitations that have to be circumvented, as well as user interface design challenges which force me and the team to frequently re-think a previous approach and come up and test new solutions.
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